WovenRome Plants

Brand Identity, Packaging & Marketing Collateral

WovenRome Plants is a modern plant boutique founded by plant enthusiast and entrepreneur Payton Jackson. Inspired by a vision of creating an approachable, community-centered plant experience, the brand blends vintage botanical aesthetics with modern retail appeal. With aspirations of growing from a backyard greenhouse and pop-up business into a brick-and-mortar plant shop and café, WovenRome needed a visual identity that could scale alongside the business.

I partnered with Payton to develop a comprehensive brand identity system that captured her passion for plants, education, and community. The project included the creation of the primary logo, supporting logo marks, brand badge, logo stamp, custom illustrations, merchandise concepts, stickers, plant stakes, and business cards. Beyond visual assets, I helped establish the brand's voice, personality, and aesthetic direction to ensure consistency across customer touchpoints.

The resulting identity balances vintage charm with contemporary simplicity, creating a welcoming brand that resonates with plant lovers while supporting WovenRome's long-term vision of becoming a destination for plants, workshops, and community connection.